With this naturally beautiful packaging, products made of glass and other delicate materials have a safe journey. The inlay, developed for the beauty brand The Skinfluencer, is made of mycelium (mycelium), a natural and biodegradable fungal material. It is a perfect fit for forward-thinking companies that want to be pioneers and use fewer but more functional products.
The Skinfluencer shows how it’s done and values a high-performance cult product. A simple solution to the complex issue of skin. A product that works. Your daily go-to, or in other words, 3-in-1 skincare with clinical results. Anti-aging treatment. Moisturizer and barrier protection.
The Skinfluencer credo stands for a new brand philosophy that runs through all areas: “As much as necessary, as little as possible. It starts with the ingredients and ends with the packaging: Consciously selected ingredients, local production in Munich laboratories and recyclable, partially biodegradable packaging.”
With the latter you refer to your innovative insert variant made of mycelium.
Fantastic mushrooms: why mushroom instead of plastic inlay?
Mushrooms have many properties that can help us make better products. They expand and weave into shapes that maximize surface area and load-bearing capacity while wasting little energy. These root networks grow naturally and withstand enormous internal and external pressures. Mushrooms are therefore real top performers and have great future potential. The packaging and fashion industry, but also other industries, can take advantage of this opportunity. Project: The Skinfluencer packaging including label design and set / shipping packaging.
Customer: The skinfluencer Year of construction: 2022 Agency: Packaging Circus GmbH x suprtrue
What looks super simple is not always easy to do. The minimalist appearance of a packaging is a result of a special sensitivity and close attention during the development phase. What matters? The fine details.
A packaging is a canvas that, when strategically designed, can send important messages for brands. The quality of the paper, the feel of the surface, the brilliance of the colours, the finishing touches – all of this fits together like a mosaic, contributes to the impression of the overall appearance of the packaging and ideally conveys an emotion that is in line with a brand’s values. Fashion label FRNKOW has acknowledged this sensitivity for detail and passed on its vision to us.
What visual character has the brand wished to embody? “What is important to me is a beautiful, natural feel and a strong, high-quality paper with a high degree of whiteness. As sustainable as possible,” explained Frank Lin. He founded the fashion brand in 2020 with his sister Nadja. The southern German label offers minimalist men’s fashion with a penchant for sensuality. The designs of the products combine classic and tradition with soft silhouettes. In this sense, the packaging design should also be embedded in the branding.
“As a design brand, we create fashion and lifestyle objects that inspire mindful living – inside and outside of your own home.” After a conversation with the siblings, it was clear: the brand does not see sustainability as a trend, but as state of the art, something that should be the norm rather than a nice addition. The FRNKOW garments are made in Europe and Frank and Nadja are not committed to the ephemerality of a season, instead they aim to produce timeless pieces. Simple and beautiful, the care and attention that goes into the design and manufacture of the products should also be communicated through an unboxing experience that appeals to the senses. The art is: “luxury” through minimalism. Communicate high quality and create packaging that fits into any era thanks to its classic approach.
Specifically, the folding box was to be designed for the products from the underwear collection. The target group appreciates quality and is willing to invest a little more for it. The design result can not only be seen, but you have to feel it: The double-walled treatment of the box ensures stability and strength. In addition, the packaging impresses with recycled fine paper with a rough and matt surface structure. The colour can be described as a stone gray, yet doesn’t look cold-hearted. Instead it feels light and cloudy. A logo embossing in black complements the box harmoniously and still provides a pleasant contrast.
The FRANKOW logo, which wears soft serifs, is integrated in line with the overall design, while the typography used for the running text dispenses with ornamentation and flourishes. Overall, the package design is direct, uncomplicated and characterised by timeless elegance – in the spirit of the two founders and art directors. Texts are discreetly placed and cleverly distributed throughout the packaging. The inside of the folding box bears the note “100% recycled paper – please reuse or recycle”. The note on the back of the packaging gives an insight into the brand philosophy. The simple greeting card that is placed inside is made of the same paper and completes the coherent look. The minimalist approach also benefits nature: little use of materials and colors, as well as a sustainable, long-lasting design concept that calls for reuse. In the future, labels will be developed for the different boxer short sizes so that the production of an additional print or additional packaging variant can be avoided.
FRNKOW likes the result and they get to the point again without unnecessary embellishments: “The packaging turned out super nice and just as we imagined it.” Instead of a snap-on lid, the folding box has a slipcase that guarantees beautiful and sensual unpacking. The suprtrue classic fine paper impresses with its naturally rough feel, the 100% recycled fibers and its high degree of whiteness. The individual packaging development was implemented by suprtrue a brand by Packaging Circus GmbH. All packaging elements were produced in Germany.
A NEW MINDSET: THE VISION TO MAKE A CHANGE/strong>
The overall mindset is changing, we are living in a so-called neo-ecology. Environmental awareness is ever-present and it is asking for optimized and smarter solutions within the economy. It goes beyond rethinking a product alone, it is about changing entire systems to make processes smarter, more efficient and circular.
We, as brand visionaries and packaging designers, do see the issues within the world of packaging and wish to make products, designs and systems smarter and more sustainable without compromising on design and style. Our approach? We digitize the process so that companies can easily develop, design and order their conscious and brandable packaging collections online.
But let’s start from the beginning.
THE COMPLEXITY OF THE PACKAGE DESIGN PROCESS
Imagine you wish to launch a beauty product and you need a functional and attractive cosmetics bottle. This bottle alone is made of several parts and needs further add-ons, which all come from another supplier – the bottle itself, a matching closure, the label, the folding box and the insert or the eCommerce shipping box around it. All these pieces have to match and stylistically go hand in hand in order to become a meaningful end product with low impact on the environment that, ideally, can be fed into the cycle again.
Up to the finish line of receiving a functional design, there are many potential sources of error which make the final packaging less ideal with regards to product performance, sustainability and, from experience, lack any sense of style that luxury and fashion brands are yearning for.
A common packaging design process and the development phase are very stressful and time-consuming. Without the help and expertise of a design agency in the field, it takes several weeks or months and sometimes additional money until you have found suitable production partners to work with and to bring an idea to life.
With an agency specialized in the whole packaging process and knowing the drill, the process runs much smoother if you are willing to make an invest. Design has its price and is most definitely of value, particularly, if you decide to go for individual tooling to create a unique structural design, there will be even higher costs coming your way.
THE DEMAND FOR SUSTAINABILITY & THE NEED FOR QUALITY MANAGEMENT
With packaging, we make products last longer, move them from A to B, maintain their hygiene and communicate their value and use. In the light of the sheer amount of packaging waste we deal with every day, there is a big demand for sustainable packaging design solutions that reduce the impact on our planet.
Certainly, the market replies to the high demand of sustainability. It is swamping us with numbers of solutions. However, as a non-packaging specialist, it is hard to rate the quality of those solutions and it is even harder to find ready-made pack products that can be quickly adapted to your brand’s need. Every supplier is offering another piece of the big puzzle, there is no one that holds all the important threads and sews them together. What brands need is a coherent collection, transparent communication and pricing, as well as quick previews of the final designs.
THE PACKAGING INDUSTRY NEEDS A (DIGITAL) MAKE-OVER
This is where our suprtrue idea comes into the picture. suprtrue.com is a one stop shop, where you can get it all – sustainability, design, functionality. Even though our products are standardized, we strive to offer uniqueness. We are sourcing the best that is out there and we are working closely with producers to improve their collections with regards to sustainability, design and level of attractiveness.
Our aim: To develop novel solutions and to find packaging use cases for innovative materials, to make them available as a standard design through our shop.
In a nutshell, suprtrue allows businesses and brands to designand order their own custom-branded packaging with the help of a user-friendly web application which works like a modular design & construction system. The ultimate goal is to provide a coherent and aesthetic packaging collection, from primary to secondary pack to shipping box – all carefully selected with regards to their eco-conscious character.
We follow the approaches of “less is more” and “design for recycling” and moreover either choose materials that are a 100% recycled, have a lower impact than conventional solutions or are made from natural ingredients that can be home-composted again. Further, we closely follow trends and endeavors to create new innovative materials.
The suprtrue dream? To collaborate with research institutions and co-create an innovation hub, so that we can make a giant leap inside the packaging design industry. But let’s start with one milestone at a time.
Let’s start here and let’s start now and let’s be suprtrue together.